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Lead Generation!

Digital, Print, Lead Generation

The challenge

In June 2017, Mecalac attended Plantworx; the UK’s largest outdoor construction exhibition.

Following the success of these 3 days, Mecalac came back with a database of new leads, looking for a simple way of communicating to them. We were tasked with building a bespoke system for the sales team to use; allowing them to contact and follow up leads that were acquired.

A simple, easy to use system was built specifically for Mecalac. Each dealer had their own login, with their own leads already assigned to them upon login. Reminders were sent on a weekly basis to ensure communication did not drop off.

We acquired up to 80% of lead generation. Due to the success of the system, this will be rolled out across future Mecalac events and exhibitions.