white mecalac logo

Work this good proves we know how to talk backhoe

Digital, Print, Video, Creative, Design

Working with Mecalac is always exciting and creative. We talk digger and backhoe very well. In fact, the range is quite large at Mecalac so we also know how to talk compact and roller. But our creative prowess extends way past pretty pictures. We are considered a true extension of the marketing team and are looked upon daily to help shape, inspire and run effective campaigns. We know we are doing well when our client says ‘leave it with you, you know what I want’. It goes to show how well we know the brand story and how they want their customers and dealers to see and experience the brand.

Like most brands they cannot afford to stand still and this selection of work showcases just some of the fantastic work we’ve achieved for Mecalac. It’s varied, from digital tools, online campaigns, creative product launches and events. We have covered it all. We even react to the many adverts needed last minute with some cleverly thought out headlines.

It’s a lovely brand to work with, great looking product, dynamic and fresh colours. Mecalac constantly refresh and review themselves, they take what customers say and use it to create solutions that work. It’s up to us to capture that in an informative, creative and hard-working tool that helps them sell their amazing brand story.

It also helps that we listen and hear what customers of Mecalac think. We have shaped great ideas around listening to what dealers and end users want. It’s a big challenge, they are both very unique in their own way. We help them see the total Mecalac brand story and fine tune it to suit their needs. Our insight and knowledge into these customers allows us to create tools that work and will engage.

This is just a small snapshot. We have an extended portfolio of work we have done for Mecalac. Please contact andy@indigo-river.com or damian@indigo-river.com who will be happy to showcase the portfolio with you.