white Schlüter logo

Getting to know our customers better and making them part of our brand

digital, Print, Website, POS, PR, Photography

The challenge

Based in Leicestershire, Schlüter-Systems manufactures and distributes innovative tile protection and underfloor heating systems.

We were tasked to create and design a microsite for a new campaign initiative, ‘Schlüter and U’, supported with strategic collateral.

Already popular with distributors and architects, our campaign’s aim was to encourage users to visit the campaign microsite, which offers free gifts on joining, as well as expert industry tips and regular workshops.

The schluterandu.co.uk microsite would enable Schlüter to gather customer information and gain a better understanding of the customer profiles, helping Schlüter to enhance a stronger, direct relationship.

"Their culture and ethos seems to be in everyone we’ve worked with at indigoRiver. This has helped us pull together stronger integrated and engaging marketing campaigns."

Carl Stokes

Head of Marketing